Medicom’s latest BEARBRICK release combines nostalgia and charm by featuring a classic British children’s character with a beloved breakfast cereal. The 400% BEARBRICK – Sooty The Bear (Kellogg’s Puffa Puffa Rice) stands 28 cm (11 inches) tall and celebrates the 1973 collaboration when Sooty became the mascot for Kellogg’s Puffa Puffa Rice, a cherished treat from the late 60s and early 70s.

This figure captures the magic and whimsy of Richard Corbett’s iconic puppet character, Sooty, who brought joy to every box of the sweet puffed rice cereal. Perfect for fans of nostalgic characters and collectors of unique art toys, this BEARBRICK merges history and charm, making it a standout addition to any collection.